The Sol Journal

In 2018, Founder Bec Conforti launched Prae, a boutique retail store offering luxurious, coveted essentials within the active, beauty, wellness and lifestyle space. The brand has since grown into a go-to online wellness destination with a loyal following Australia wide.

Bec's personal experience with chemical sensitivity inspired an interest in natural, organic products, and a holistic approach to health. Fusing her newfound passion with her love of fashion and design, and her desire to educate and inform others, is what influenced Bec to create Prae.

We caught up with Bec during her 3 Day Cleanse to discuss all things health and wellness.

How do you look after your health and wellbeing? or What do you think is key to living a happy and healthy life?

The way I look after my health and wellbeing is making sure that I put aside “me time” every day to do something that makes me feel good and grounds me. For me that can be a number of things like a run, pilates, a swim at the beach, horse riding, sauna or even just a good stretch session, all depending on how my body is feeling on the day. I also find that I try to meditate/manifest most days, and eating and drinking clean food and water is a must to me feeling as good as I can. <2>How has your health/ wellness journey changed or evolved in recent years? The biggest thing that has changed for me over the years on my health and wellness journey is that when I was younger I thought that being healthy was only how hard you could exercise and that’s all that mattered. Over the years, I realised that exercise is only a small piece of the puzzle and there is so much more to wellness, from what you eat and drink, what you put on your body, sleep, environmental toxins, and of coarse a strong and healthy mind. Working on yourself and all of these things takes a lot of will power and patience, but I love it!

How does spirituality play a role in your life?

The past few years I only started delving into spirituality and what that meant for me. For me it’s taking time to dive deep and get to know myself more and more. Currently how it plays a role in my life is by meditation and journalling and this year I have just found a new love for horses and now owning horses on my property. Horses are the most beautiful animals and are very spiritual. At the moment, they are my biggest teachers and have taught me so much about myself and life.

How do you connect to community?

The way I love to connect to community is with my business Prae. We pride ourselves on being more than just a brand, but an inclusive community, locally where our two stores are, but also online Australia wide. We love to do this with carefully curated local products, inspiring content and collaborations, and professional, yet down-to-earth service.

What does sustainability mean to you? What tips do you have?

Sustainability to me is so important and that is one of our strongest values at Prae. Sustainability means to me, actually giving a shit about our planet for our generation and all future generations to come. We can all make a huge difference if we all start making small changes. We all consume and waste too many unnecessary things and it’s gotten to a point where it is quite sad, but there are so many people and business’s doing amazing things these days! I think just being more conscious of everything you buy and asking yourself first if you actually need it.

Some tips I would have to start is:

• Start with a reusable coffee cup and drink bottle.
• Research the brands that you are buying and buy from local brands and brands that use sustainable materials and packaging. Theres so many amazing ones.
• Know your farmer and shop at local markets and not at big food chains where probably the food is shipped from overseas - or better yet, grow your own food.
• Organic and Natural beauty and skincare products! A lot of mainstream products are made with petrochemical ingredients.

Bec recently did Cleanse for 3 days, here's what she had to say about her experience:

I chose the 3 day Cleanse because I had a pretty busy week and thought having the dhal and salads included with the juices would be a good idea while I didn’t have a lot of time to really slow down during my cleanse. I really enjoyed the cleanse. The first two days, I was feeling pretty tired and a little dizzy, and missing my coffee but by the third day I was feeling really clear and energised. I would love to do it again!

- Bec Conforti

Prae Details:

About: Prae is a boutique retail store offering luxurious, coveted essentials within the active, beauty, wellness and lifestyle space. The brand has since grown into a go-to online wellness destination with a loyal following Australia wide.

Website: prae-store.com

Social: @prae.store | @bec.conforti